French Shoe Ads Feature the Modern Family
October 15, 2011
AT GalliaWatch, a website on current events in France, Tiberge writes about a shoe company’s controversial poster ads featuring children with their “families.” One poster depicts a child with two women and the words, “As my two mommies say, the family is sacred.”
The ads for the shoe retailer Eram are ambiguous. Though supporters of homosexuals see them as positive, the ads clearly lampoon the deconstructed family as well. The above ad on the right says, “As my mommy and her boyfriend who could be my older brother say, the family is sacred, ” and the one on the left: “As my dad, my mom, and my dad’s third wife say, the family is sacred.”
Eram was besieged with complaints, as well as support, and the company set up a Facebook page to deal with the ensuing controversy, which is no doubt exactly what it was seeking.
— Comments —
Diana writes:
The controversy in France is not particularly French, but the eloquence with which the critics voiced their opposition voiced was very Gallic. (Sorry to say, I don’t think that many American or
British conservatives could combine both outrage and elegance as these French critics did.)
I particularly liked this:
“”Besides the desire to sell shoes, what you are promoting here is not the family, but a weakening and a decomposition of the family. Homosexual parenting is a violence done to the child because it is a
lie about his identity! Every human being is born from a man and a woman. The sexual difference is not a fantasy, but the very essence of our humanity!”
It thrilled me to see that someone else “gets it.”
Homosexual parenting does loads of violence to children in loads of ways and it is fine for you, a writer, to point this out. But a movement moment needs a slogan, which captures the essence of the situation.
We need to shout this from the rooftops. Well, not shout, but calmly point out, with devastating logic that cuts to the bone: EVERY CHILD HAS A MOTHER AND FATHER.
I have always thought that Maggie Gallagher’s argument, “Every child needs a mother and a father,” was morally right but tactically wrong. Please do not misunderstand me. It’s best, optimal, for every child to have a good mother and father, who cooperate on the child’s upbringing, and who put the child’s welfare above all else. I get it, it is true, I agree.
But it’s a lousy debating tactic, because we all know perfectly wonderful people who didn’t have a mother and a father. Which leads to endless debates, with sneaky, obsessed people who know how to twist your words against you, and who live just to win arguments. It’s fruitless.
The genius of “Every Child Has a Mother and Father” as a slogan is that it end runs all of that stuff and say something that is logically irrefutable. It “wrongfoots” the other side, and puts them on the
defensive. You can then point out that in the cases of those wonderful folks who grew up without a mother and a father, no one lied to them. No one said to the guy whose father ran out, or whose mother died (or the other way around), “You never had a father (or a mother). He didn’t die. He never existed.” Or, “she didn’t run out on you, she never existed.” (Insert whatever is the appropriate narrative.)
This in effect is what we tell children with “two mommies” or “two daddies.” Half of you never existed. It is a monstrous lie. It must be exposed for the monstrous lie it is.
The priest is right, and I recommend we adopt this as our slogan. EVERY CHILD HAS A MOTHER AND A FATHER.
Laura writes:
The French critics discussed by Tiberge were eloquent on the rights of the child.
This is a very good slogan. But liberals have a ready response. While every child has a mother and father, every child does not need a mother and father. A child needs love. How dare you say that the child’s highest need is not love? Many biological mothers and fathers are not good parents. Two mommies can provide love.
Given their denial that a child is anything more than a receptacle for the sentiments of adults, that he has an inborn need for his biological parents and for a parent of each sex, they see no moral obligations behind the fact that every child has a mother and a father.
The denial that every child has a mother and father is a denial of the bonds of kinship. A child deprived of his mother or father is deprived of half of his ancestry. But these bonds have no value to the modern cult of self-esteem.
Diana writes:
Of course, I realize that leftists/liberals will say that, or something else. Whatever else they are at a loss for, it is never words. Words mean nothing to them, so spew out any old thing!
I do think that they will be a bit more nonplussed than you indicate, however. Nothing hurts them more than the truth, and the truth of the matter is that we all have a mother and a father. When they say, “but people do not NEED a mother and a father,” brush that aside and repeat your truth, “Everyone HAS a mother and a father. Heather does not have two mommies” stick to it firmly, don’t let them rattle you.
With a younger person, you never know what effect you may have. Young people say a lot of stupid things. I can’t believe some of the cr*p I parroted when I was young. In my heart of hearts I never
believed it but I did say it. That’s part of being young. And part of being old is to withstand their nonsense and tell them the truth.