THE organization One Million Moms is mobilizing resistance to the middle class department chains for their public approval of homosexuality. J.C. Penney’s has chosen the openly lesbian Ellen DeGeneres as its spokeswoman. And Macy’s recent catalogue featured an ad with two grooms on a wedding cake.

Ellen DeGeneres yesterday called the organization’s members “haters.”

According to a release by One Million Moms:

OMM began contacting JC Penney after the store announced that comedian Ellen Degeneres (sic) would become the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families. As consumers, what we find tragic is a corporate office and customer service department that not only transfers customers to voicemail, but even hangs up on them rather than verses hearing their concerns.

It is absurd to think that a company would find treating customers in this fashion an acceptable behavior. Our members stated their concerns in a kind, professional manner. Insulting customers by ignoring us will not be tolerated. OMM members can shop elsewhere if JC Penney does not appreciate our business. Unless JC Penney decides to be neutral in the culture war and listen to customers in a considerate fashion, their brand transformation will be unsuccessful.

Degeneres is not a true representation of the type of families who shop at the retailer. The small percentage of customers they are attempting to satisfy will not offset their loss in sales by offending the majority.

Please follow and like us: