J.C. PENNEY’S, the retailer that once stood for traditional middle class values, is once again promoting same-sex “marriage” in its ads. The department store chain chose the child-like lesbian, Ellen DeGeneres, as its spokeswoman earlier this year. The company responded to letters of complaint by stating:

As we focus on being in sync with the rhythm of our customers’ lives and operating in a ‘Fair and Square’ manner that is rooted in integrity, simplicity and respect, we couldn’t think of a better partner than Ellen DeGeneres. We are extremely proud to have her on our team.

Now for Father’s Day, the chain’s print circular features a homosexual couple (above) with adopted children, reports The Vancouver Sun. So there is no question about Penney’s commitment to the cause. Macy’s featured a homosexual couple in an ad in February.

The organization One Million Moms continues to pursue a campaign against the ads, advising customers who received the Penney’s circular to write “Return to Sender” on the outside and to cancel any Penney’s credit cards.

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