“The pope has transcended religion in some sense, transcended Catholicism, just like Donald Trump has transcended politics,” said Jonah Berger, associate professor of marketing at the University of Pennsylvania’s Wharton School. That has only broadened the market for pope gear: “There’s some savvy marketers in South Philly saying, ‘Hey, if I put the pope on top of a Philly building, somebody will buy that.’ ”

— The Wall Street Journal

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