“EVERYONE with a message nowadays is, like my venerable European friend, eager to take it to the masses. His first, last and only thought is of mass acceptance and mass approval. His great care is to put his doctrine in such shape as will capture the masses’ attention and interest. This attitude towards the masses is so exclusive, so devout, that one is reminded of the troglodytic monster described by Plato, and the assiduous crowd at the entrance to its cave, trying obsequiously to placate it and win its favor, trying to interpret its inarticulate noises, trying to find out what it wants, and eagerly offering it all sorts of things that they think might strike its fancy.

“The main trouble with all this is its reaction upon the mission itself. It necessitates an opportunist sophistication of one’s doctrine, which profoundly alters its character and reduces it to a mere placebo. If, say, you are a preacher, you wish to attract as large a congregation as you can, which means an appeal to the masses; and this, in turn, means adapting the terms of your message to the order of intellect and character that the masses exhibit. If you are an educator, say with a college on your hands, you wish to get as many students as possible, and you whittle down your requirements accordingly. If a writer, you aim at getting many readers; if a publisher, many purchasers; if a philosopher, many disciples; if a reformer, many converts; if a musician, many auditors; and so on. But as we see on all sides, in the realization of these several desires, the prophetic message is so heavily adulterated with trivialities, in every instance, that its effect on the masses is merely to harden them in their sins. Meanwhile, the Remnant, aware of this adulteration and of the desires that prompt it, turn their backs on the prophet and will have nothing to do with him or his message.”

— Albert Jay Nock, “Isaiah’s Job,” Atlantic Monthly, 1936

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