The Clampetts in Beverly Hills
ALAN writes:
A recent post noted that the top-rated television programs in 1965 included “The Beverly Hillbillies” at No. 2. Since I am likely the only one among your readers who remembers viewing the first episode of that series when it was telecast one evening in September 1962, I would like to say a few things about its virtues.
The intellectuals hated “The Beverly Hillbillies.” They hated it for the same reasons ordinary Americans loved it: It offered thirty minutes of simple, clean comedy, crisp writing, and characters who were decent, honest, happy, and had plenty of moral fiber. The critics just could not stand the thought that Americans were enjoying entertainment that included no despair, no messages, no murders, and no pretentious nonsense. There was nothing dark or cynical or profane for the critics to feast upon and “interpret.”
“The Beverly Hillbillies” projected what Ayn Rand called a “benevolent sense of life.” The early black-and-white episodes were the best. They teem with brightness, good cheer, and optimism in the comical situations, misunderstandings, and musical themes heard at intervals throughout. The comedy ranges from slapstick to word play to understated, self-effacing humor.
Only when viewing them forty years later did I begin fully to appreciate those virtues. They are evident in many episodes in the early seasons. In later seasons, the comedy pacing and restraints had largely vanished and the writing became overdone and self-consciously cute. (more…)




