Francis Luv
THE MISSION of the Catholic Church is to save souls. The mission of Jorge Bergoglio is to market a New World love-a-thon in which the religious consumer is always right. In a clothing store where the saleswoman tells every customer how fabulous she looks, the message conveyed is: “We love you! Come back and spend some more!” The new logo of Francis’s upcoming visit to the U.S. conveys a similar message. This is a shallow, insincere love. Once again, Novus Ordo Watch nails it:
Overall, the logo appears rather sterile, with no clear identity other than the figure that has its back turned toward you. But really, replace the illustration of Francis with one of the Dalai Lama, and it would fit just as much. As well it should, for it might as well be the Dalai Lama that comes to visit — the message preached will substantially be the same. (more…)






