French Shoe Ads Feature the Modern Family
October 15, 2011
AT GalliaWatch, a website on current events in France, Tiberge writes about a shoe company’s controversial poster ads featuring children with their “families.” One poster depicts a child with two women and the words, “As my two mommies say, the family is sacred.”
The ads for the shoe retailer Eram are ambiguous. Though supporters of homosexuals see them as positive, the ads clearly lampoon the deconstructed family as well. The above ad on the right says, “As my mommy and her boyfriend who could be my older brother say, the family is sacred, ” and the one on the left: “As my dad, my mom, and my dad’s third wife say, the family is sacred.”
Eram was besieged with complaints, as well as support, and the company set up a Facebook page to deal with the ensuing controversy, which is no doubt exactly what it was seeking. Read More »