Our Conspicuous Consumption
November 24, 2009
In a previous entry, a reader named Joel complained that it isn’t possible for young hard-working professionals in their twenties to form families without some dramatic changes in social policy. To this, readers and I responded that young couples would be wise to accept relative poverty for the sake of having children while they are young. This, we argued, is the best way to save the West from further decline and to achieve personal happiness.
But, let’s be honest about what this advice means. It means that people such as Joel must step outside the world they live in and go it alone. The fact is, they will lose friends and status for the sake of a less materialistic way of life.
More than a hundred years ago, Thorsten Veblen, in his Theory of the Leisure Class, described our situation, a society in which large numbers of people would choose conspicuous consumption over family contentment and a higher birthrate.
He wrote:
The accepted standard of expenditure in the community or in the class to which a person belongs largely determines what his standard of living will be. It does this directly by commending itself to his common sense as right and good, through his habitually contemplating it and assimilating the scheme of life in which it belongs; but it does so also indirectly through popular insistence on conformity to the accepted scale of expenditure as a matter of propriety, under pain of disesteem and ostracism.