Fantasies in Legoland

THE ILLUSTRATOR Daniel Mitsui has a fascinating piece (see July 14th entry) on recent trends in Legos, the plastic building toys popular among boys. Lego stopped basing its miniature figures on characters and narratives from medieval history and legend, choosing branded fantasies instead. Mitsui writes:
I began to lose interest in these toys around the time of the first troubling developments. The weird and thankfully short-lived Wolfpack Renegades theme was a harbinger of worse to come; this was the first introduction of characters with no basis in medieval history or literature. Dragon Masters followed, with a wizard named Majisto. (more…)




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