On Cell Phones, Madame Bovary and the Liberated Self
THOMAS F. BERTONNEAU at The Brussels Journal writes again on the French thinker René Girard’s conception of the isolated ego of modernity. Girard’s ideas help explain the fever pitch of high-tech connectedness and consumerism. Dr. Bertonneau writes:
The entire modern scheme of “getting and spending” depends on the industrial manipulation of what Girard calls internal mediation. All “consumers” are nowadays Emma Bovary or Dostoyevsky’s “Underground Man.”
Cell phones and basketball shoes exemplify the mimetic trend. Both items have occasioned violence all the way to homicide, basketball shoes most conspicuously, but also cell phones. Given the intensity of advertising for these two commodities, such violence must surprise no one. It is the same violence, moreover, that arose from Cain’s jealousy when God’s admiration for Brother Abel’s animal offering appeared, from Cain’s perspective, to have made Abel the monopolist of charisma. Who can bear to stand next to the monopolist of charisma? The cell phone differs from the pair of basketball shoes only in being itself a medium of mediation, responding constantly to the user’s worry about what to desire, and inundating her with seductive images and verbal provocations thereto.



