The Vital Child in the 1960s
ALAN writes:
One of the cultural trends that philosopher Richard Weaver wrote about in the 1940s-’50s was the increasing deference by the older generation to the younger. A consequence of that surrender of authority was the development of the Vital Child.
Laura Wood wrote in 2009 that the Vital Child “is not a creature of repose. He is a dynamic, rapidly evolving being, capable of ‘socialization’ even as an infant”. [“The Vital Child”, The Thinking Housewife, May 11, 2009 ]
I was part of the first generation born after World War II, the first in American history to be told we were Something Special: We had more choices, more opportunities, more possibilities, more things, more toys, more to do, see, and hear, more diversions, more amusements, and more Fun! available to us than any previous generation, we were told. In return for doing what? For doing nothing; just for existing! Some of our parents told us those things, but most of the time the message was pounded into us by the mass communications, entertainment, and advertising industries. Soft drink companies were part of that campaign. They played a significant role in promoting the youth subculture of the 1960s.
“Come alive! Come alive! You’re in the Pepsi generation!” (more…)


