The Lost Art of Marketing
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Marketing can be one of life’s great pleasures. In the simple effort of feeding a family, a woman may accumulate a lifetime of small adventures in the universe of grocers, farmers and food purveyors, ranging from the bored convenience store clerk to the butcher with a bloody apron.
Unfortunately, the mega market, with its vast aisles of packaged and frozen food simulacra, its canned music and flourescent lights, towers of cereal, pyramids of phony fruit, and gleaming rows of plastic, has an atmosphere that is so removed from the messy and fascinating business of food that one could just as soon be in a place selling office furniture and copy machines. There is an illusion of progress. There is always something very impressive at work here. We are so used to the centralized and the impersonal, to falling into lockstep acceptance of whatever corporate retail offers us, that we barely notice the sterility of it and accept the deadly boredom with hardly a protest. The richest nation on earth and we can’t afford the pleasant, humanizing exchanges between small-time merchant and buyer that the poorest nations have. (more…)


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