An Anti-Folk Song
SINCE we’ve been discussing folk music lately, I’d like to examine this famous ‘Hilltop” Coca-Cola ad of the 1970s. It features a great example of what might be called anti-folk music, created with the specific intent of destroying the distinctive, life-giving traditions that create folk music. (Thank you to a reader for sending this and noting its significance.)
But first, what are “folk?”
Briefly, the folk are living and breathing communities, extended families, peoples, existing over the course of successive generations and over enough time to create their own traditions and their own communal spirit. In Latin, they are gens — clans, tribes, peoples and nations connected by blood and place. Folk are always changing. They are never stable and yet there are threads of consistency made up of ideas, experiences, and historic events, but also of the inherited, collective personalities of different peoples based both in biology and the supernatural as experienced collectively. That’s why we can speak of the folk as possessing a soul.
One of the oddest things about modern advertising is that commercials often have seemingly little to do with the products being sold. What in the world does this sentimental anthem sung improbably on a hilltop have to do with a sugary soft drink?
Let’s think about that.
The video with its repetitive, slow-moving melody features people of different folk in traditional dress — clothes which have been replaced in the real world by the universal, Marxist uniform of denim and T-shirts. They wear dreamy smiles and vacant looks, as if drugged. Unsurprisingly, young and beautiful whites take the lead. They are naturally at the forefront of the song’s utopian dream — a dream of “perfect harmony.”
Apple trees and honey bees and snow-white turtledoves …
How cleverly these words imitate real folk music. They are not used, however, to evoke everyday life, but a one-world paradise.
The song takes things fundamentally good — the natural affinity of different folks and the worthy ideal of peace among them — and twists them, promoting a dream that ironically results in the destruction of different peoples.
Dr. Jop Pollman wrote in the outstanding little songbook, Laughing Meadows (Grailville Publications, 1947): (more…)

