Advertisers Seek Wealth of Opportunities
REPRESENTATIVES of major pizza chains have contacted me today to say they have heard that I am not accepting advertising. They have also noticed that I have not yet made my fundraising goal. They think it’s a big mistake to reject ads at this crucial juncture. They say studies show that my readers are part of the cheap mozzarella demographic and would benefit from seeing photos of pepperoni, sausage and white rubber while lamenting the downfall of civilization. Hard to believe, I say, as the two activities seem intrinsically opposed. But they say that I just don’t understand the psychology of advertising. Pizza photos satisfy deep human yearnings. Everyone benefits from seeing melted cheese. Everyone.
But wouldn’t I be violating cherished principles? Wouldn’t I be selling my soul if I took ads from Little Caesars or Hungry Howie’s Pizza and Subs? Astute readers might even accuse me of hypocrisy. It’s a terrible ethical dilemma. Aristotle said we must do things at the right time, in the right way, and for the right purpose. Easy for him to say. Sometimes principles are so darn expensive.
If you would rather not see this site become a part of the Pizza-Industrial Complex, please donate. I have made great progress toward my goal of keeping this site alive.





