“LEADING the charge is Clock Tower X LLC, a digital firm run by former Trump campaign manager Brad Parscale. Under a $6 million deal running through 2025, Clock Tower X has pledged to flood Gen Z-dominated platforms like TikTok, YouTube, and Instagram with pro-Israel content — creating up to 5,000 pieces of content per month, according to filings.
“The campaign’s stated aim is to combat antisemitism, but the materials will be heavily focused on justifying Israel’s actions in Gaza and reframing narratives around the October 7 Hamas attacks. The firm is also tasked with developing tools to manipulate how AI platforms, such as OpenAI’s ChatGPT, frame discussions around the conflict — through search engine optimization (SEO) strategies and tailored content meant to influence AI training datasets.
“The campaign will also leverage conservative media networks through Salem Media Group—where Parscale serves as Chief Strategy Officer—to distribute pro-Israel content to right-leaning audiences.”
— Alison Weir, If Americans Knew
