The Rise of the Political Mom

TWO MOTHERS of young children are running neck-and-neck for Congress in South Dakota. Stephanie Herseth Sandlin, the Democratic incumbent who is a Georgetown law school graduate from a politically prominent family, is the mother of a two-year-old on a waiting list for daycare and Kristi Noem, the appealing state legislator who has managed to raise more than any other Republican Congressional challenger in recent months, has two teenagers and a seven-year-old. Both women promote their mommy-ness in their television ads. In this ad for Sandlin, she is shown giving Zachary a bath. The Noem children appear in several commercials plugging for Mom. In an age of Mama Grizzlies, motherhood gives an air of down-to-earth authenticity to a candidate. The idea that young children might disqualify a woman from office is so passé no one even brings it up. To the contrary, a woman who can do all things is vital, her young children a political asset.
These two women are cut from different molds. Herseth Sandlin (her maiden name is Herseth) is a career politician and a right-leaning Democrat who supports abortion rights. Antipathy to the current Democrats is so strong in South Dakota that Herseth Sandlin is running behind Noem in recent polls. This is so even though Herseth Sandlin voted against Obamacare. Noem is a state legislator who helps run her family’s ranch, never went to college, likes to hunt and has a history of speeding on country roads. She has vowed to vote for repeal of Obamacare. Noem is articulate and extremely pretty. She comes across as genuine and serious, as if she has come to politics out of the call of duty. (more…)


