Razzle-Dazzle Television

By changing frames at hyper-speed and using all the techno-gimmicks modern technology makes available to them, techno-shysters will seize the viewer’s mind, bounce it around, distort it, erase it, restore it, insult it, flatter it, tease it, and anesthetize it. They will dice-it-and-slice-it by means of multiple frames within the frame … None of it is there by chance. All of it is meticulously planned and engineered by people who hate you if you have a functioning mind.
ALAN writes:
Decades have gone by since I stopped “watching television”. To be sure, I had my share of favorite programs in the years 1954-’65, before I reached an age of intellectual-philosophical awareness. But in the late 1960s I began to notice changes in and about television that did not impress me favorably. From then onward, I spent very little time “watching television”. I thought most of it was appalling — then and now. All the shows that were all the rage meant nothing to me. I got the impression that there was an inverse correlation between the moral-philosophical content of TV programming and advancements in TV technology. The more sophisticated the latter became, the more degenerate the former became.
Until recently and by intent, I had not seen or listened to any TV commercial in more than twenty years. I am old enough to remember TV commercials from the 1950s-’60s that are now called “classic”; advertisements for shampoo, cereal, soup, cake mix, cigarettes, Anacin, Geritol, Speedy Alka-Seltzer, Rice-a-Roni, Mr. Clean, Aunt Jemima’s pancake mix, the Gillette Bluebird, and the Doublemint Twins.
Upon seeing what TV commercials are like today, my only reaction was unqualified revulsion. How, I thought to myself, could any grown-ups worthy of that name agree to sit through, watch, and listen to such adolescent-witted, razzle-dazzle hype?
I have long been a credits-reader. I like to read the credits listed after a movie or TV show. It was possible to do that with 1950s programs like “Perry Mason” and “Leave it to Beaver”, in which the closing credits were clearly readable and sensibly paced. Today it seems that credits are shown at hyper-fast pace, doubtless to move on as quickly as possible to the next razzle-dazzle spectacle, but perhaps also because many TV viewers cannot read well, if at all.
Another development in television that did not impress me was its bag of technical tricks, in which a scene is made to appear or disappear in a white flash, altered repeatedly, and presented in hyper-fast-cut edits within the span of a few minutes. All pretentious nonsense, I thought.
Compared with such high-tech hype, TV advertisements in the 1950s were models of restraint, form, and mannerliness. For an example, see the advertisements for Kodak film and cameras in 1950s episodes of “The Adventures of Ozzie and Harriet” TV show. (more…)

