Why Modern Design is Anti-Woman and Anti-Family

Natalie writes in response to the previous post on interior design:
I was interested in your thoughts on current interior design trends and the rise in minimalism. First, minimalism is a very masculine style, and one could say that the more androgynous the feminine ideal becomes (the ideal female figure and personality becoming increasingly boyish) the more our homes reflect the change. Also, like extreme thinness, minimalism is a class-based aspiration, the more people have the less they want to show, any kind of opulence is seen as bad taste. Why is this so? Perhaps there is a strong bias against femininity in design circles: a bias against the opulence of the traditional female form and against the female home. [Laura: That had never occurred to me! Fascinating.]
Secondly, I think there is a link between increased consumerism over the past decade and the rise of minimalism. There is a strange dissonance between the “patriotism” of buying more stuff and our minimalistic homes – we buy and then we chuck it out to make room and space. I also think it is important to note that the rise of minimalism coincided with the rise in esoteric spirituality in the West – many disciples of minimalism believe themselves to be cleansing their spirits in some unfathomable way. [Again, this is an excellent observation.]
Thirdly, minimalism is not a style conducive to successful family life, no matter how it has been sold to us. It is not comfortable; it requires extreme effort to maintain; you cannot close doors on mess if your house is on an open plan; and most importantly it is not child-friendly. [Amen!] It is a style which celebrates the rise of the consuming individual, an individualistic style and not one which can function at a family level. We have lost the sense that our homes are places of comfort, hospitality and nurture; they are simply reflections of individual taste and our monetary worth, homes are assets.
However, it is my belief that minimalism is on the wane, particularly in Europe. The UK has seen the rise of the new domestic style, and a concurrent rise of many articles on “high flying” women choosing the domestic sphere over commerce. However, the new domestic style is very much sold to us a kind of vintage make-believe, a style which plunders a more domestic past for its inspiration, and as someone interested in design (it’s in my blood – a family business) I find this to be a little cowardly, and too tongue in cheek to be taken seriously. [Yes, this trend toward retro-chic is unserious and cynical.] The only way forward is to bravely ignore trends and follow William Morris’ advice and buy only things which we consider to be either beautiful or useful.
Laura writes:
Thank you, Natalie!


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